Marketing

Iota Nu Sigma is fortunate to have amongst its membership ranks professionals who excel in the fields of technology, computers, photography and social media networking design, in addition to seasoned communicators with vast experience in the areas of product promotion, publishing, publicity, editing, writing illustration, and layout and design.

Iota Nu Sigma embraces all types of media in the communication and promotion of Iota Nu Sigma business and events, community service, signature programming and products (such as The Sentinel and Taste of Blu Tuesday), networking and membership recruitment events.

Iota Nu Sigma caters to a diverse community, with demographics ranging from Gen Y and Gen X to Baby Boomers and War Veterans. We also embrace urban youth as well as recent college graduates. Through effective, target, and guerilla marketing, Iota Nu Sigma has maintained an image of substance and quality, and we have frequently made an impact in the markets we target. Through the use of tools such as Constant Contact ® and Zoomerang Online Surveys and Polls, we communicate and then evaluate the results of our efforts, remaining cutting-edge, prominent and exciting within our appropriate markets.

The Iota Nu Sigma Website is located at www.IotaNuSigma.com.

The Iota Nu Sigma Facebook Page is www.facebook.com/PBS.IotaNuSigma.

The Blu Tuesday Facebook Page is www.facebook.com/pages/blu-tuesday#!/pages/Blu-Tuesday/193515163735

Iota Nu Sigma’s publication is The Sentinel, a hard-hitting urban publication that communicates the affairs of the chapter and also speaks to the issues impacting African American communities and urban youth.